It’s giving

Dates and

Eligibility

Your campaign must have run in at least one of the markets that the awards are open to in Saudi Arabia, United Arab Emirates, Qatar, Lebanon, Iraq, Egypt, Morocco, Kenya, Nigeria, South Africa, Turkiye, Kazakhstan, Azerbaijan, Cyprus, Pakistan, Bangladesh or Sri Lanka.
If a campaign ran in more than one market from the list above, you must select one to submit in. If you submit the same campaign in multiple regions, only the first entry will be considered and others will be disqualified.

To be eligible for the TikTok Ad Awards 2025, the campaign must have run on TikTok sometime between 1st October 2024 and 30th October 2025 inclusive.

Yes. However, we highly recommend that you tailor your submission to the specific category you are submitting for and ensure your entry meets the category criteria. The judging panel will look for entries that specifically match the category descriptions.

No, the TikTok Ad Awards celebrate ad campaigns. The organic growth of a brand can tell part of the submission story, but a campaign idea has to be the hero of the entry whether it's paid or organic..

All businesses, media agencies, creative agencies, or freelancers that have run paid campaigns on TikTok between 1st October 2024 and 31st October 2025 can enter the TikTok Ad Awards.

Submission

Can I save my entry and come back to it?

Yes, if you save your entry as you go, then you will be able to edit it up until the official entry deadline, via your entry dashboard.

To edit your entries, log on to your 'Dashboard' click 'Awards' then click 'Nominations' and edit. You will be able to edit your entries up until the deadline.

The submissions must include at least one example of the original in-app video ad, as it would have been seen during the campaign period on TikTok.
Please attach videos via TikTok, Vimeo or YouTube links. If you are attaching Vimeo or YouTube links, ensure that your video is either public or unlisted.
Do not use download links that will expire such as WeTransfer, TikTok Ads Manager links or Google Drive links.
Ensure that you link your agency's Vimeo link for case study videos, which is set to "unlisted" for privacy.