Do it for the
categories
Learn more about each category.
It's the Creative for me
Did you just break the internet?
It's the Creative for me focuses on the big creative idea, and celebrates the brands and agencies that dared to push the boundaries of creativity with campaigns that were built TikTok-first, and showcased impactful results.
Community Core
Creators. Comments. Clap clap clap.
Community Core celebrates the best use of creators and / or community management. Shows how creators or brands can use their unique voices, content styles and community engagement seamlessly within your campaign idea.
Goal Digger
Clicks are cute. Conversions count.
Goal Digger celebrates TikTok-first creative ideas that turn attention into action - sales, sign-ups, leads, store visits - by using native storytelling, clear asks, and a frictionless path to purchase.
Big Branding Energy
Serving Looks, Building memory.
Big Branding Energy celebrates brands that have built a sustained, TikTok-first presence-not just a moment. Think clear brand POV, native formats, repeatable series, creator collabs, and a smart mix of organic + paid that drives recall, affinity, and fame over time.
Sound On Please!
Turn up the sound-first content.
Sound On Please celebrates campaigns that use sound as an entry-point to the creative idea.
Bougie on a Budget
Minimum Bank, Maximum Bang.
Bougie on a Budget is the category for campaigns with the most creative use of modest production budgets and resources to create maximum impact.
The G.O.A.T
The Greatest of All Time. That's All.
THE GOAT is awarded to the best overall campaign: the campaign that pushed the boundaries of creativity with ads that felt truly native to the platform, smashed its media objectives and proved campaign effectiveness. You understood the assignment.
The People's Choice
The thumbs have spoken.
The ceremony will feature a live-voting opportunity for everyone present to tell us which campaign you think deserves to take home some metal.