It’s giving

Dates and

As you hoist that sparkling TikTok trophy over your head, remember that that’s not the only prize. Winners will also receive:

2025 Campaign Ad Credits
Paid media partnership to celebrate your glory
An equally shiny TikTok badge to promote on your socials and decks
A fully-expenses-paid week at the Cannes Lions Festival of Creativity 2025 for a team of 2.

Eligibility

Your campaign must have run in at least one of the markets that the awards are open to in the Middle East, Turkiye, North Africa, South Africa, Central Asia (Kazakhstan) or Southern Asia (Pakistan, Bangladesh) .
If a campaign ran in more than one market from the list above, you must select one to submit in. If you submit the same campaign in multiple regions, only the first entry will be considered and others will be disqualified.

To be eligible for the TikTok Ad Awards 2024, the paid campaign must have run on TikTok sometime between 01 January 2023 and 7 September 2024 inclusive.

Yes. However, we highly recommend that you tailor your submission to the specific category you are submitting for and ensure your entry meets the category criteria. The judging panel will look for entries that specifically match the category descriptions.

No, the TikTok Ad Awards celebrate paid ad campaigns. The organic growth of a brand can tell part of the submission story, but paid activity has to be the hero of the entry.

All businesses, media agencies, creative agencies, or freelancers that have run paid campaigns on TikTok between 01 January 2023 and 7 September 2024 can enter the TikTok Ad Awards.

Submission

Can I save my entry and come back to it?

Yes, if you save your entry as you go, then you will be able to edit it up until the official entry deadline, via your entry dashboard.

To edit your entries, log on to your 'Dashboard' click 'Awards' then click 'Nominations' and edit. You will be able to edit your entries up until the deadline.

The submissions must include at least one example of the original in-app video ad, as it would have been seen during the campaign period on TikTok.
Please attach videos via TikTok, Vimeo or YouTube links. If you are attaching Vimeo or YouTube links, ensure that your video is either public or unlisted.
Do not use download links that will expire such as WeTransfer, TikTok Ads Manager links or Google Drive links.
Ensure that you link your agency's Vimeo link for case study videos, which is set to "unlisted" for privacy.